LIW DELIVERS ON WORKFORCE DEVELOPMENT THEME IN SUCCESSFUL 2016 SHOW

As the dust settles on another LIW (Leisure Industry Week), the thousands of delegates who passed through the doors at the NEC can reflect on a packed two days of world class education, networking and an extensive exhibition.

LIW was purchased in mid-2015 by the organisation responsible for producing BodyPower, one of the largest consumer shows in Europe. Despite a short lead time year one saw an increase in visitor numbers and positive feedback from both delegates and exhibitors.

It stands to reason, therefore, that given a full year of marketing and positioning the show, year two was hotly anticipated. Pre-show strategy for LIW was to position the show as a hub for workforce development with education taking priority. Distinct education streams were established in Spa & Wet Leisure, Sport, Play, Facilities Management, Fitness (including Practical Coaching and a Fitness Business School) and Health.

Read more

Subscribe to our mailing list

* indicates required