Business leaders join LIW 2016 Speaker Programme

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Google and Wasps join the LIW Speaker Programme

Wasps Rugby Club Deputy Chairman Nick Eastwood joins the speaker programme in the Gym Operators Conference at LIW 2016. After successfully overseeing the relocation of the formerly London based club to their new home at the Ricoh Arena in Coventry, which has seen a dramatic and extremely successful reversal in the club’s fortunes, Nick will provide visitors to Leisure Industry Week 2016 with an exclusive seminar into boosting your facility’s revenue margins.

With an exceptional skill for spotting and capitalising on an opportunity, Nick will educate attendees on how to get the very maximum from a business deal to ensure business goals are not only met but exceeded. Using examples from his successful career and business history including making the acquisition of the one of the UK’s leading sport, business and entertainment venues, the Ricoh Arena, attendees will learn Nick’s secrets to negotiation, financial planning and deal brokering.

Joining Nick will be Head of B2B UK Marketing for Google, Raja Saggi, to give key insight at LIW 2016. Raja will explain the secrets of effective mobile marketing to help operators boost brand awareness and increase conversion rates.

With mobile phones becoming the key platform for reading email and browsing the web, it is becoming increasingly important for businesses to ensure their content is mobile optimized to ensure a seamless experience for viewers. Raja will explain the secrets to ensuring optimal mobile content and offer invaluable insights to ensure the highest return from mobile marketing.

Raja is Head of B2B Marketing in the UK –the world’s most advanced country in terms of e-commerce and online advertising spending.

Raja’s team is responsible for acquiring new customers for products such as AdWords through a variety of offline, online and partner channels. His team also manages programs such as Google Partners. Previously, Raja was Head of Business Development for Yell, the world’s largest directory company, where his team managed Yell’s strategic and affiliate partner relationships, and relaunched its ad network. Raja has also worked in a variety of commercial and operational roles in start-ups in the Internet advertising, Internet security and eCRM sectors.

UK Managing Director of LIW, Steve Orton commented “I firmly believe that the new format of LIW 2016 with an increased focus on commercialization will deliver huge benefits to the leisure industry. By working with key global brands including Google and Wasps, the show’s educational content will help industry figures deliver real benefits to their business.