In that time, Escape has expanded across the world. With a representation in 80 countries, Escape Fitness in 2016 is a truly global brand. In particular, Escape has gained a significant foothold in the United States, working in multiple sectors across the fitness industry. They have provided tailored solutions for schools and universities, as well as traditional private sector fitness providers and boutique gyms. Over the last three years, Escape has also been developing an almost entirely-new product range to meet the needs of the new generation of gyms and studios. This offering now ranges from solutions for people just getting involved in functional training, up to people who train at an elite level, and all points in between.
Escape has been waiting for the right time to return to LIW. Matthew Januszek explains why this is the right time. “The fitness industry has been through some big changes in the last three or four years and lots of businesses see this as a crossroads. It’s the innovators who are leading the way – not just in our industry, but in many others. Over the last few years, we’ve been working with some of the boldest innovators and some of the biggest operators in the world – and we can see that leaders in our industry have some big decisions to make in terms of positioning themselves for the future.”
With clients’ future needs very much in mind, Escape will be launching new solutions, including some significant industry innovations at LIW 2016. They will be revealing more on their social media channels in the run-up to the event, and throughout the show. The Escape Fitness team will be making a number of presentations at LIW: Steve Barrett will be looking at the history and the future of group exercise. Tommy Matthews will be discussing the changing face of education in the fitness industry. Matthew Januszek will be discussing the seven common mistakes that companies make when developing their functional training spaces – together with some tips for how to overcome them. “We’ve seen what’s been happening in other markets across the world and we’re ready to help UK businesses succeed in a difficult economy.”
With more than 9,000 leisure trade professionals from all industries, Leisure Industry Week is a big show with a global reach. It’s described as ‘the heartbeat of the UK leisure industry’. Escape’s Sales Director, Luke Januszek says, “This is a good opportunity for Escape to share what we’ve learned with the rest of the UK fitness industry.”