A Scottish-based fitness equipment company is planning to increase its turnover to around £20 million during the next few years through a major programme of international growth.
To support its ambitious targets, Anytime Leisure is also refocusing and rebranding as Origin Fitness to better reflect its core business.
Much of the push will be fuelled by growing demand for the company’s growing own-product range of fitness products, flooring and accessories which it designs and produces under the “Origin” brand.
The company, based in Edinburgh, already enjoys a dominant position in the Scottish market, working with local authorities, hotels, health clubs, corporates, sports organisations and the personal training sector in the design, creation and equipping of gyms.
The business has recently recruited key people to strengthen and increase its profile and business south of the Border, and also has plans to push into Europe over the coming months. Already, Origin Fitness does business in several European countries including Poland, France, Sweden and Belgium but wants to see significant expansion beyond these countries.
In the medium term, the company is in the process of identifying partner distributors in Asia, the Middle East and Australasia – all within the next 24 months. The company currently supplies successfully in Dubai.
Key customers include Team GB Tae Kwon-Do, the Scottish Rugby Union, Nuffield Health, North Lanarkshire Leisure and Anytime Fitness.
Paul Bodger, Managing Director, said: “We’ve not taken the decision to rebrand lightly after building Anytime Leisure into the leading Scottish company in the sector. However, we feel it’s the right thing to do for a couple of compelling reasons.
“First of all, the company is increasingly seeing our growth delivered through the demand for the Origin product range, and renaming the company to reflect that should simplify our narrative as we move into more markets.
“And second, while the name Anytime Leisure has served us well over the years it no longer resonates with the people we work with, who are very focused on the fitness and performance sector. We believe Origin Fitness much better reflects our core area of expertise and opportunity.”
While the company name is changing to reflect its focussed growth strategy, Paul is determined that customers and suppliers should have confidence that little else will change. In future, we can be found online at www.originfitness.com
“We are working very hard with all of our staff and all of our stakeholders to make sure that any transition is absolutely seamless. Our key values remain in place, our knowledge, our passion, our integrity and our teamwork all remain at the heart of everything that we do.”
The new look for the company will be at the BodyPower Expo at the NEC from 13th - 15th May at the NEC in Birmingham, where Origin Fitness will be sponsoring the BodyPower gym. Then it is on to the key leisure industry trade event of the year, LIW 2016, at the NEC Birmingham on 20th - 21st September 2016.