Targeting both professional and amateur clients, Coldtub have developed a range of cryotheraphy baths in both the United States and across Europe, with demand at an all-time high.
With the Olympics in full swing, interest in the routine, training and recovery programmes for these athletes on the global stage is typically high, and the use of cold water therapy has always been part of professional athletes training regimes. Nowadays, with affordability, this sort of recovery process is now readily available to the wider market and it’s easier to maintain.
The evolution from a simple hole in the ground or plastic container filled with ice water to help with muscular recovery has driven the creation of Coldtub products, providing the user with a consistent low temperature for treatment, and sanitized water for peace of mind. In addition, there’s less draining and less filling, plus no need to produce ice to maintain a cold temperature.
Ice baths and cold water therapy are proving to be a necessary part of serious athletic training and rehab programs. The Coldtub cryotherapy equipment is now used for professional sports teams, universities, serious athletes and the US military, but owners of the company are using LIW as a platform to showcase the product to a wider audience.