LIW Welcomes New Partnership with PureGym for 2016 Event

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The UK’s largest trade event for leisure professionals has agreed a partnership with Britain’s biggest gym operator to include a PureGym Personal Trainer Conference and a strong PureGym presence on the show floor

With 28 years’ experience under their belt, the continuation of LIW and the future success of the show is reliant upon new partnerships and staying abreast of industry developments.

Organisers of the UK’s largest trade event for leisure professionals have confirmed that Britain’s biggest gym operator, PureGym, have come on board as an event partner for the show on 20th and 21st September 2016.

The announcement is another boost for the show in the organisers’ bid to rejuvenate LIW under new ownership. PureGym will be running a conference on the show floor for their personal trainers, attracting attendees from over 150 outlets nationwide for seminars with leading educators that LIW will help facilitate.

PureGym are the leading light in the low-cost gym sector, leading a health club revolution that has propelled them to the accolade of Britain’s biggest operator in just six years. With over 150 outlets, PureGym provides flexible and affordable access to high-quality sites across the country. The business made revenues of £125m in 2015 and PureGym now boasts over 800,000 members, cementing their place as the UK’s leading gym operator.

LIW Director Steve Orton commented: “LIW will benefit immensely from the involvement of PureGym in our upcoming 2016 show. We’re going to help facilitate their education programme as they run a North and South conference for their Personal Trainers on the show floor and we’ll have a plethora of world-class educators at their disposal to help drive the improvement of industry standards.

I’m sure the sight of hundreds of PTs in PureGym branding will provide fabulous energy and enthusiasm at LIW and our exhibitors will no doubt be keen to get those eyes on their products and services.”

PureGym’s core mission is to widen participation in exercise and they believe everyone should have the opportunity to enjoy a fit and healthy lifestyle. To help open up accessibility to the British public, the PureGym model is based on low prices, high-quality gyms and a no-contract policy that allows members to have flexibility. The gyms also open 365 days per year, 24 hours a day meaning members can train anytime they want to with online management of their membership and up to 50 free classes a week.

LIW is going to great lengths to deliver on their promise to improve the availability of world-class education to the industry workforce. With a packed Fitness Education Stream that will include separate areas for a Fitness Business School, Practical Coaching and a Gym Operators Conference, fitness professionals attending LIW will be able to engage with the likes of PureGym as part of the delivery on that promise.

For a limited period, ending on the 19th August, LIW are offering their £299 entry ticket free of charge. Personal Trainers and fellow fitness professionals can register themselves and their colleagues for the UK’s largest leisure show by visiting www.liw.co.uk/register.