Mike Hills is General Manager with The Retention People (TRP). Mike has nearly 20 years of industry experience with a proven track record of helping clubs to improve their customer experience in order to increase loyalty, drive referrals, and improve retention. Mike’s current role sees him oversee the service delivered to over 2000 clubs worldwide. He has a Master’s Degree in Sport and Exercise Psychology and regularly contributes to retention analysis and research papers completed on behalf of a wide range of clients as well as informing the health club industry. Mike worked as a Club Manager before progressing to Senior Management and ultimately Board level roles. Mike is an accomplished international presenter with an engaging style that will ensure all attendees leave informed with practical applications for their own business.